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Staying Ahead of Marketing Project Scope Creep
When marketing consultants are hired for a project, it's common for both the consultant and client to come up with new ideas along the way. But beware of "scope creep": those little changes to the...
View ArticleManaging Marketing Clients’ Expectations: It’s About Trust
Working as a marketing consultant is as much about finessing the client relationship as it is about developing effective marketing campaigns. Your business’s survival depends on customer satisfaction,...
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Lessons Learned: Building on Success with Marketing Post-Project Reviews
In business as in life, learning from our mistakes and successes is the best way to improve. As marketing consultants, the most informative feedback comes from our clients. That's why formal project...
View ArticleCommon Questions Marketing Consultants Have About Errors And Omissions Insurance
In the business of marketing consulting, some days the old saying, “what can go wrong, will go wrong,” holds true. While most engagements go according to plan, those that don’t can result in a...
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Internet Marketing & Digital Advertising Professionals: The Value’s in Mobile
In order to deliver top-quality products, marketable apps, and effective IT consulting, mobile developers and IT professionals need to know how consumers are really using their mobile devices. By...
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http://www.techinsurance.com/blog/computer-programmers/mobile-developers/Stud...
Yesterday, our post Internet Marketing & Digital Advertising Professionals: The Value’s in Mobile outlined some new trends in mobile app use. (You can read more about these statistics in the 2014...
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